Buzzwords. Acronyms. Hype. Martech is full of them. As part of our Martech for Drummies guide, we’ve decoded the key terms ...

After false dawns, would-be disruptors to Nielsen hope 2025 might be their year. VideoAmp’s Peter Ligouri, amid legal battles ...

We’re back with our no-bull answers to the industry’s biggest questions. And this month, we’re talking all things martech and ...

Innovation in martech used to mean new features, new formats, new platforms. Now, it means making what you already have work ...

Marketers are sitting on untapped martech ROI. Michael Nicolosi of Jellyfish explains that the problem isn’t that they lack ...

After almost 30 years with the Edinburgh shop, these two spots will mark the last in a long-running advertising legacy for ...

From quantum-powered bidding to cloud adoption stalling out, here’s what’s accelerating in the world of martech – and what’s still stuck in second gear.

Advertising in the US is booming, while business in the UK feels a little more lacklustre. Jody Osman of Propeller Group explains how to get a bite of the Big Apple.

Sharpies, smiley faces, and ceramic mugs are part of Starbucks’ comeback plan. But as the brand leans into feel-good fixes, ...

The agency’s tech and creative chiefs tell The Drum how things are shaping up five months after their holding company exit.

This week’s edition of Agency Advice asks industry chiefs the literal million-dollar question: what’s their secret to winning ...

Retailers are seizing the moment, using transaction data to transform advertising and put the power of precision targeting ...