Google changed its previously announced plan to end its URL shortener service. Some URLs will continue to function.

Google Chrome is testing a new API to accurately measure Core Web Vitals in SPAs. Learn how to test it and why it matters for ...

To stay visible in AI search, your content must be machine-readable. Schema markup and knowledge graphs help you define what ...

OpenAI disables ChatGPT's search discoverability feature after shared chats appeared in Google results, raising privacy ...

The latest Core Web Vitals CMS rankings show unexpected results, except in the number-one and last-ranked platforms.

Google's Gary Illyes confirmed that Google uses a form of MUVERA but appeared to be less clear about Graph Foundation Model ...

Google addressed a bug that enabled anonymous attackers to remove any URL at will, fixing an actual negative SEO exploit.

Bing recommends using accurate lastmod values in sitemaps to help AI-powered search prioritize which pages to recrawl and ...

Organic search may look different in 2025, but it still offers stable long-term visibility and brand influence.

AI isn't killing SEO, it’s paralysis, losing sight of what matters, and lack of strategy. Bill Hunt shares where marketers ...

Reddit is investing in search after hitting 70M weekly queries, with Reddit Answers expanding and deeper integration on the ...

Good SEO teams fail when the system fails them. This piece looks at the hidden forces behind stalled search performance in ...