Marketers who see brand building as an end in itself are mistaking the work they do for the results it delivers.

As it approaches the golden quarter, Sainsbury’s is building on its value and price perception work throughout the year to ...

Netflix has introduced a monthly active viewers metric accounting for co-viewing, as the streamer seeks a comprehensive ...

If the growing demands of the job are wearing you out as a marketer, IAB UK’s agony aunt says it’s time to make sure you’ve ...

John Lewis’s 2025 Christmas offering features Alison Limerick’s 1990 hit ‘Where Love Lives’ and focuses on the relationship ...

WPP Media found most customers enter the buying cycle heavily predisposed to a certain brand, limiting the effect of ...

The brand created an AI-generated version of its 30 year-old Christmas ad in 2024, and has made a new version for the 2025 ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

“Looking ahead, advertising investment is forecast to rise steadily into the Golden Quarter, and while overall growth is ...

Adidas’s continued investment in brand across campaigns, partnerships and sports is helping to fuel strong financial results.

The first festive campaign under marketing boss Sharry Cramond, M&S explains the clothing and home creative reflects its ...

Owner Associated British Foods said it is also looking into setting up Primark as a separate business, with its CEO calling ...