In the ever-changing landscape of App Store Optimization, one thing holds true: If you’re not constantly optimizing or testing creatives in the app stores, you risk leaving valuable installs on the ...

You’ve achieved impressive growth with your app – hitting key milestones in installs, active users, and lifetime values. But with scale comes new ...

The biggest names in the app industry are gearing up for App Promotion Summit London 2025, taking place on April 24th at The Brewery. This year's APS ...

Nearly 9 out of 10 US households own a Smart TV, allowing access to a wide variety of streaming content and services. Not surprisingly, Connected TV (CTV) advertising is gaining remarkable momentum ...

ContextSDK has unveiled a new case study showcasing how Wizz, one of France’s top friend-finding apps, transformed user engagement and retention using ...

Tenjin, a leading mobile measurement platform, is proud to announce it has joined Meta’s Mobile Measurement Partner (MMP) program. This partnership ...

Leading game publisher Mattel163 partnered with rewarded marketing platform Gamelight to drive exceptional growth for its ...

The Apptivate podcast has become a reference point for marketers around the world. Since 2018, Remerge has been joined by ...

Over the past year, global mobile apps have experienced rapid growth, with short dramas and AI apps thriving. The industry has transitioned from an exploratory phase to a period of explosive expansion ...

Tappx has launched a new resource designed to help mobile media buyers improve the effectiveness of their ad creatives. The guide, The art of mobile media ...

App Store Optimization (ASO) is the foundation of app visibility and growth, but not all algorithms are created equal. While both the App Store and Play Store have systems that determine keyword ...

A long-time senior executive with 15+ years of experience in mobile, adtech, martech and AI, Rob brings deep expertise in driving strategic partnerships and revenue growth across the digital ecosystem ...