Learn how product differentiation boosts sales and brand loyalty by emphasizing unique qualities, giving businesses a strong ...

Based on time-tested economic principles for profitability and growth, this program offers strategy-focused leaders a blend of modern theory, strategic analysis and practical application for ...

To help, 19 Forbes Business Development Council members share some practical first steps for establishing a pricing strategy ...

Strategy can be viewed as building defenses against the competitive forces or as finding a position in an industry where the forces are weaker. Changes in the strength of the forces signal changes in ...

Taylor Swift has taken key strategic decisions that business leaders could learn from as she has built her massively successful global career.

Market imperfections are central to understanding the mechanisms that permit firms to capture value. Many of these imperfections are competed away when firms struggle to attain and defend competitive ...