If ad tech were a medical patient, a doctor would diagnose it with, among its other ailments, a bloat problem – specifically, bidstream bloat. According to eMarketer, the volume of bid requests ...

There are approximately two million electric vehicles on the road in the US today, which accounts for less than 1% of the 250 million vehicles currently sold in the country. And yet it’s increasingly ...

In the age of algorithmic overkill and monetisation maximalism, it’s not just about who you reach with your ads; it’s about how fast, how often, and through which traffic pipe. Welcome to the era of ...

Using methods to keep traffic flowing smoothly in a network. Although the term is often used synonymously with "traffic engineering," traffic shaping deals with managing the network moment to moment, ...