We’ve got ten Steam keys to give away for Neon Abyss 2, a co-op cyberpunk roguelike with a strong pixel art style and explosive action.

They said it was possible, and created a Steam key generator page that could detect your IP. This didn’t deter the resellers, however.

By the end of the night, 30,000 keys had been pilfered. The problem began when BMT inadvertently posted a link to a Steam key generator.