In a new move blending gaming and commerce, Sam’s Club, a subsidiary of Walmart, has launched an integration with Roblox that allows players to unlock real-world deals through gameplay.

Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership deals for its subsidiary, Sam's Club.

Skins in Roblox mostly refer to modifiable avatar appearances for players. Players can customize their in-game personas by adding clothes, accessories, and colors to these visual components.

Roblox has had many big business relationships over the last several months, and now, Sam's Club is joining in on the branding opportunity.

Skins in Forsaken range from funny and meme-based outfits to flashy designs that highlight your skill and prestige with certain characters. Some are even part of collaborations with other Roblox ...