That’s why Amazon today debuted Amazon Pinpoint, a new mobile marketing analytics feature within Amazon Web Services that helps app makers run targeted push notification campaigns.

Today, Amazon announced a new tool called Amazon Pinpoint designed to let developers send highly targeted push notifications, that can help them stay connected to the audience.

All AWS customers can begin using Mobile Push for Amazon SNS at no charge and send up to one million notifications each month for free.

Called Amazon Simple Notification Service with Mobile Push, it's a cloud-based fully managed, cross-platform push notification service, which runs across iOS, Android and Kindle Fire devices. Nation ...

Amazon pitches Simple Notification Service with Mobile Push as an easier way for developers to add notifications than previously has been possible. Using one API, developers can send notifications ...