To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and PMPs that combine multiple types of inventory.

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method.

Video advertising is poised to become the dominant format in the programmatic digital display marketplace this year, according to new estimates released by eMarketer.

Since programmatic advertising uses technology, one key benefit is the cost of buying media. Programmatic involves a lot less overhead cost and fewer manual hours to book a media plan.

Programmatic tends to be better targeted than traditional advertising campaigns, improving audience segmentation and addressability, too—a key factor in the post-cookie world.

Real time bidding as of date is the main type of programmatic display advertising that is employed. More than 90% of all programmatic ads that are sold are through RTB.

Another advantage of coming “late” to the retail media game is not having to convince brands of the value of buying retail media ads. “The vast majority of these partners are engaged in retail media ...

Programmatic ad spend is expected to grow at a rate three times higher than non-programmatic. Of all ad dollars, over $157.35 billion will go to programmatic, according to the Programmatic Ad ...

33Across launches new video and desktop programmatic ad units. Raises the bar for the industry's most viewable online ads.

Bloomberg Media is sticking with its decision not to run third-party programmatic display ads on its website, says Global CRO Christine Cook.

In this post, we’ll break down both Google Display Network and Programmatic advertising, explain their key differences, and evaluate why one is better than the other.