Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

This method is most suitable to B-to-B companies. You will see this method used in many business plans presented to venture capitalists. Here's a step-by-step approach to the Market Buildup method.

Research Services offers tutorials and workshops on a variety of topics. Each semester, we present a series of tutorials. If you have suggestions, please contact [email protected]. We are also ...

Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for. Marketing research can give a business a picture of what kinds of new ...