Starting a business doesn’t have to break the bank. With a budget of less than $1,000, you can launch a variety of ventures ...

Market research is critical in determining if a business idea has actual customer demand to avoid common startup failures. Understanding customer needs, their willingness to pay, and the “why” behind ...

In today’s world, where venture capital dominates startup headlines, it’s easy to think you need millions of dollars to start a successful business. Yet the reality is often far different. With ...

Two mistakes can doom any new business — and many people make them, says Julia Austin. The first mistake: not doing enough research to make sure there's a viable market for whatever you want to sell, ...