That’s where RFM segmentation comes in – analyzing customers’ purchase history to prioritize certain groups, tailor messaging and create targeted retargeting lists for more effective campaigns.

Want to improve your marketing costs and boost profitability? Try using a model built around recency, frequency and monetary (RFM) segmentation, says Bill Singleton, president of Algonquin, IL-based ...

Customer Relationships - You may or may not be using the basic segmentation strategy of RFM (recency, frequency, monetary): dividing your email mailing list into a few buckets based on recency in ...