Replicating the store experience in the metaverse gives Home Depot an opportunity to introduce the brand to the young gamers active on Roblox.

Building on the internet’s love for the Swedish furniture store, Ikea is looking to hire workers for its forthcoming Roblox virtual outpost online. It pays real money, not Robux—as long as you ...

Furniture store IKEA will pay people £13.15 / €14.80 per hour to work in a virtual store it’s opening inside Roblox.