LONDON — Less than a year after touching down in the U.S. with a West Hollywood salon and local e-commerce platform, Bleach London is making further inroads and inking an exclusive deal with Walmart.

Bleach London, UK’s homegrown salon brand known for its DIY hair dyes favored by Gen Zs and millennials, is just about to get even bigger on an international scale. Founded by fashion hairstylist Alex ...

Hair bleaching is one of the most popular trends in contemporary haircare. Whether you're looking to go blond, color your hair bright, or simply add some highlights, lightening your locks will require ...