Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time ...

What Is Programmatic TV? Given these fundamental differences between the TV and digital worlds, programmatic television advertising requires a different definition.

DEFINE PROGRAMMATIC Sensing a gold rush, every vendor seems to have rolled their own definition of a programmatic solution, which has confused many in the industry about what programmatic is and the ...

“I don’t think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a ...

By definition, programmatic advertising is the use of automated technology for the buying and selling of digital advertising, as opposed to traditional (translation: often manual) methods of ...

Programmatic media buying combines creativity and technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here.

Greenbids, headquartered in Paris and expanding globally, offers unparalleled AI optimisation across the programmatic value chain, serving advertisers, SSPs, and publishers worldwide. Its mission to ...