5 Consumer Behavior Models After various researches and studies, few models are developed that further explain why consumers make the decisions they make, and how they affect businesses.

Models of Consumer Choice. The more a small businessman understands how consumers make their choices -- their buying decisions -- the better the company marketing mix can be designed.

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and ...

This paper introduces a new model of consumer behaviour - the Implicit model. The authors claim it provides a breakthrough both in understanding consumer behaviour and in linking qualitative and ...

There were more than 10 million electric vehicles (EV)s on the road in 2020, and with this shift in car buying trends comes new consumer behavior. The manufacturers and dealerships that understand ...