If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Ever feel like your color match foundation is more like stage ...
Almay is getting a country makeover! Superstar Carrie Underwood has been announced as the makeup brand's Global Brand Ambassador, meaning she will be the face and voice of all Almay products. Not only ...
It’s a Fenty Beauty kind of world, and it seems many other cosmetics brands, even long-standing names like Revlon and Maybelline have found themselves at the mercy of the Rihanna-created brand. Fenty ...
NEW YORK — Almay is turning over another new leaf. Earlier this year Almay introduced Kinetin skin care, the only anti-age collection in the mass market to offer the namesake botanical ingredient. Now ...
This new chapter spotlights Almay's modern packaging, evolved design language and skin‑conscious positioning NEW YORK, April 2, 2026 /PRNewswire/ -- Today, Almay announces a transformative new chapter ...
The actress and new celebrity spokeswoman for Almay talks exclusively to PEOPLE about her skin care journey Lucy Hale has been serving up beauty inspiration for more than a decade. But these days, she ...
NEW YORK — Almay’s outlook is brightening up. The Revlon-owned hypoallergenic brand has new management and a new attitude. The first obvious expressions of that are coming soon in the form of the ...
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