In an interview with Elle, Ms. Sweeney explained that Syrn was created to address such nagging issues as “annoying” bra straps and “cutting bands.” Her goal, she told the magazine, is to build a brand that “understands women instead of talking at them.”

Syrn’s branding leans into the saucy side, however, with one tagline referring to the brand as being “from the heart, brains and boobs of Sydney Sweeney” and product names like the “String You Along Thong” and the “Hot Line Garter Belt.”

Seductress, romantic, playful and comfy energy are no stranger to the annual issue.

After her viral Hollywood sign stunt to promote her new lingerie brand, Sydney Sweeney has announced SYRN on her Instagram profile. The Hollywood star, who continues to be a huge presence in the industry,

Sydney Sweeney recently found herself at the center of controversy after a bold promotional stunt at the Hollywood Sign sparked widespread backlash. While intended to promote her upcoming lingerie brand, Syrn, the late-night act quickly escalated into a legal and public relations issue that drew criticism from authorities and fans alike.