In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

For decades, direct-to-consumer (DTC) pharmaceutical ads have been a staple of American television—softly lit scenes, ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

In a digital world that treats precision as a virtue, attribution reminds us that understanding is a higher one. It’s a call ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date.

Today’s best campaigns function more like cultural ecosystems than campaigns: they include audience reactions, remix culture, ...

We asked 18 SEO experts what they wish they knew about SEO when they first started and how it would have changed their ...

There are plenty of website builders allow you to create, design, and manage your e-commerce site without coding skills.

Direct Message: Structured data isn’t bonus code; it’s the language that aligns machine reading with human meaning—speaking ...

McDonald’s no longer tests social in a corner; it builds coffee into its digital spine. By the close of 2024, the chain ...

Channel99’s mission is to provide B2B marketers and finance teams with a level playing field for dollar efficiency and ...