News

In a world awash in data, it’s easy to assume that marketers have everything they need to make smart decisions. From clickstreams and customer journeys to CRM records and transaction logs, data flows ...
We still call it social media, but the way people use these platforms today has nothing to do with being social. What began as a space for connection and conversation has evolved into something far ...
You’re going to see a lot of contextual ad systems launch in the next 12 months. Anyone with an engineer and access to an LLM can churn something out in 2 weeks that, on the surface, looks like ...
Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange. We explore why ...
Two generations are stepping up and reshaping workplace culture as we know it. The new dynamic duo—Millennials and Gen Zers—are unabashedly turning the tables on outdated work practices, pushing for ...
The lack of support from brands this Pride Month has made some folks in the queer community feel like they have spoken too soon when lamenting kitschy Pride flag merch. Journalists and cultural ...
AI is transforming our world. Self-driving cars, accurate medical diagnoses and many other previously inconceivable things are now very possible. And provided you train your systems on enough data, ...
As the global creative community prepares to descend on the French Riviera, Cannes Lions 2025 is shaping up to be one of the most thought-provoking editions yet. With the industry at a tipping point — ...
The latest IPA Bellwether Report offers a cautiously optimistic snapshot of the marketing landscape, with total budgets expanding at their fastest pace in a year. But while the headline figures may ...
Join Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology. From modernising governments to reshaping critical infrastructure, ...
Yes, that number is correct. The global LGBTQ+ community represents $4.7 trillion in annual spending power, with more than 23% of Gen Z identifying as LGBTQ+. Yet despite this influence, many brands ...
In a world of fragmented feeds and algorithmic noise, capturing attention isn’t just harder—it’s fundamentally different. But one truth still cuts through the chaos: Real-time moments unite us. That’s ...