That strategy change came as the firms rushed to prepare for last Friday, when President Trump ended a popular trade loophole ...

Could the likes of Temu and Shein now flood Europe with cheap exports? So, Temu and Shein will likely double down on Europe, ...

The fast-fashion behemoth SHEIN is frantically rolling out emergency measures to rescue its upcoming London stock market ...

Shein and Temu cut digital advertising in the U.S. and increased spending in Europe, particularly the UK and France.

Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in ...

The biggest increases in ad spending were in France and the UK. Shein increased its spending by 35% in those countries, while ...

Fast-fashion giants Shein and Temu have significantly ramped up digital ad spending in Europe as U.S. trade barriers threaten ...

Online fast-fashion retailer Shein has dropped Brunswick and FGS, two communications firms that were supporting its push for ...

The online marketplace says it will move to a "local fulfillment model" in the US, with sales handled by locally based ...

Shein and Temu's ad spending rose the most in France and the UK compared to other European countries. Shein boosted spending 35% in France and the UK, while PDD Group's Temu increased by 40% and 20% ...

Shein boosted spending 35 per cent in France and the UK, while PDD Group's Temu increased by 40 per cent and 20 per cent ...