With the new Galaxy S25 Ultra in my hand, I stand in the lobby of the LinkedIn building in San Francisco, which happens to be a POPOS: a privately owned public open space. It's a gorgeous hall, with long running panels of blonde wood on the ceiling and back wall.

But the savings extend beyond the Galaxy S25 phones themselves: Samsung is offering immediate savings on a range of accessories that will make Samsung fans very happy. You can get the new Galaxy Buds3 Pro for free (usually $249), the Galaxy Watch Ultra for just $240 (down from $649) or the popular Galaxy Ring for $180 (normally $399).

The Samsung Galaxy S25 Ultra is a real powerhouse, but competition is tough, so has it got what it takes to beat them?