"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

According the Small Business Administration, the average rate of business dissolutions over a six-year period is 62 percent. Less than 20 percent of businesses advertising in the Akron Yellow Pages ...

Second of two parts. YOU SHOULD BE spending less money on a smaller Yellow Pages ad, and we talked about the reasons why in last month's column ("What your Yellow Pages rep is NOT telling you," July, ...

THIS WHOLE YELLOW Pages thing bugs me. If you’re a Yellow Pages ad sales rep, you probably won’t like this column, so I’d recommend you turn the page or go make a sandwich. If you’re a contractor, ...

Just under 75 percent of contractors spend over half of their marketing budgets in the Yellow Pages. However, this spending results in just 13.4 percent of HVAC sales. I'm no math major, but spending ...

Web surfers looking to take a break from the rigors of work life can log on to www.ypcommando.com and get information about Yellow Pages advertising and tips about how to write a Yellow Pages ad, ...

The Yellow Pages is an effective source of advertising for small businesses, but display ads can cost hundreds and even thousands per month. There are other more cost-effective ways to advertise, ...

As summarized in eMarketer, The Kelsey Group estimates that small to medium-size enterprises (SMEs) will spend $22 billion on advertising this year, with 46% going to yellow pages advertising. A ...

The Yellow Pages are a valuable source of qualified leads: Most print and Internet Yellow Pages consumers either make or intend to make purchases after consulting those sources, according to a study ...

Aptas, Inc. announced that it has been selected by Dex Media, Inc., the official directory publisher for Qwest Communications that operates under the market brand QwestDex, to provide technology that ...

NEW YORK — Google Inc. needed just five years to build a business with more than $6 billion in annual revenue. It did it through a new advertising model in which merchants bid for ad placement and pay ...