Web writing expertise is essential for anyone who works on the Web, especially for writers. Angela Booth's SYWON.info blog is launching a new series of of Web content creation tips for writers and ...

Good writing can make or break a website. More than ever, writing influences the digital presence of brands, from SEO to user experience. Writing for digital experiences today begins with an ...

In learning to adapt my style for the Web, I discovered “Letting Go of the Words: Writing Web Content that Works,” by Janice Redish. This book—filled with practical advice and case studies—is one of ...

You can't read this enough: writing for the Web is not the same as writing for print. People read differently on the Web. They scan read—jumping quickly from one piece of content to the next. People ...

How do you get online visitors to take interest in your products or services? Write about things they care about. Most would say that’s brain-dead obvious. Yet, it seems 90% of websites miss the mark ...

Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...

Save the academic writing for the classroom because your main goal with web content is to be easily understood and help users accomplish their goals. This isn’t just because attention spans online are ...