Packaging Europe

FIFA bans reusable bottles from stadiums during World Cup matches

FIFA has made a last-minute decision to ban reusable bottles in stadiums during the World Cup 2026, sparking debate over ...
Hosted on MSN

Walkers launches World Cup-inspired crisp flavours in UK

New flavour line-up: Walkers is debuting bangers & mash, Spanish queso, and Portuguese chorizo & onion crisps for the 2026 FIFA World Cup. Limited-time availability: The flavours are on sale in UK ...
Forbes

World Cup Beverage Marketing—The $10.5 Billion Shift Brands Can’t Ignore

World Cup beverage marketing is reshaping how brands reach fans, drive ROI and turn the 2026 FIFA World Cup into a $10.5 Billion global growth opportunity. This voice experience is generated ...