In a world overloaded with marketing messages, one thing still cuts through the noise: word-of-mouth. According to McKinsey, it drives 20% to 50% of all purchasing decisions—and it’s up to ten times ...
According to Nielsen, 92% of people trust recommendations from friends and family, and the drop-off for strangers isn’t very big: 88% of people trust online customer reviews. Word of mouth is the ...
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