Warshaw Collection of Business Americana Subject Categories: Ships, Boats, and Vessels, Archives Center, National Museum of American History, Smithsonian Institution The Cunard branded White Star Line ...
The White Star Line is forever linked to the Titanic, but the ship’s sinking did not end the company. In fact, the line remained profitable for years and could have survived well into the modern era.
The International Mercantile Marine Co. (J. P. Morgan & Co.) sold the White Star Line, the only profitable part of its fleets, last week to the Royal Mail Steam Packet Co. for $34,000,000. The late J.