Whatnot sellers are making bank in niches including collectible, fashion, plants, and more. One nurse even quit her full-time job to sell pet products.

There are plenty of options for buying and selling products online, so any platform needs to find a way to differentiate itself. Whatnot takes another angle, harnessing the success of the popular live ...

On any given workday, you might find Whatnot employees hawking trading cards, apparel, or other items on the digital live shopping app. They’re not slacking on the job or trying to make rent—they’re ...

In addition to the Depop OTL feature, Sidekick Tools has also added automation tools for Whatnot. These features are intended ...

Editor’s note: this article was updated after publishing to include a comment from Whatnot. It was added in its entirety to the revised version. The Hobby is facing a major test today as an ...

Forbes contributors publish independent expert analyses and insights. Dan has written 41 books and more than 25,000 articles about baseball. Dec 18, 2024, 01:14pm EST Dec 18, 2024, 04:25pm EST ...

Sellers on live shopping platform Whatnot drove more than $8 billion in sales last year, the company announced in a financial recap of 2025 on Wednesday. According to Whatnot’s 2026 State of Live ...

As we scan our social media feeds on our phones, we are constantly being served some version of commerce disguised as entertainment - a “what I ordered vs what I got” reel, a creator unboxing a haul, ...

On any given workday, you might find Whatnot employees hawking trading cards, apparel, or other items on the digital live-shopping app. They’re not slacking on the job or trying to make rent—they’re ...

LOS ANGELES--(BUSINESS WIRE)--Whatnot, the largest independent live shopping platform in the US, announced today that it has raised $260 million in a Series D funding round co-led by DST Global and ...