A fairly recent term that probably appeared in the United States in 2009, curation in the web domain refers to the activity of selecting content and then distributing it to potential readers.

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? As the ad ...

Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes. Everyone talks about added value, yet few define what that value is or how to ...

Remember when "programmatic" felt like a completely new business model? The concept was a simple and seductive one: using data and automation to reach the right person, at the right moment, for the ...

It’s a Monday morning and you’re getting ready for the busy workday that lies ahead. Before you begin any of your tasks or projects, you feel like educating yourself on the latest trends and news in ...

Originally published on Nov. 15, 2024, this article has been updated to include an explainer video featuring interviews with industry executives filmed during the Digiday Programmatic Marketing Summit ...

Curation: the ad tech world won’t stop talking about it, and many are turning their advertising efforts towards it. Some believe it has the potential to become a one-size-fits-all solution. But many ...