With a $1.4 billion deal for Vibe.co, Walmart is aiming to capture the ad dollars of smaller brands.

Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to ...

Walmart announced it has entered into an agreement to acquire Vibe.co, a self-serve CTV ad platform that aims to simplify ...

The retail giant is purchasing Vibe.co, a company that enables advertising through connected TVs.

Walmart’s $1.4 billion purchase of New York–based advertising technology startup Vibe on Tuesday is a reminder of how serious ...

Walmart has agreed to acquire the connected TV advertising platform Vibe.Co to help build out its commerce media business. The retailer said Tuesday that the deal is expected to close by the end of ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday.