India freed itself from the shackles of British rule and became a breeding ground for Swadeshi products and brands that were Indian in thought and production. Keshav V Pendharkar, started Vicco. A ...

The VICCO turmeric jingle, widely known across generations, has had a fascinating backstory. In the 1980s, VICCO became one of the first brands to sponsor a TV show, ‘Yeh Jo Hai Zindagi,’ with their ...

Those in their 40s have indelible childhood memories of the 'Vicco turmeric ayurvedic cream' jingle telecast before the popular television series 'Yeh Jo Hai Zindagi' in 1985. NAGPUR: Those in their ...

For a lot of us who grew up in the India of yore, the Vicco jingle that plays even today in movie theatres is nothing short of a major nostalgic trip. A ubiquitous presence in every Indian household ...

Vicco has rolled out its new campaign for its Turmeric Aloe vera skin cream. Created by Yellow Windows Communications, the latest ad for Vicco Turmeric Aloe vera skin cream is the first in the series ...

Vicco Laboratories, which has successfully carved a niche for itself in dental and skin care globally, exports products to several countries around the world, including the UAE, Saudi Arabia, Oman, ...

If you went to cinema halls at any time from the 1980s, you probably know the advertisements featuring a montage of people slicing into apples, tearing at fresh sugar cane and cracking open betel nuts ...

Back in the days, a large part of a brand's appeal and recall value hinged on its jingle. Sadly, jingles are fading into oblivion today, and there are hardly any memorable hooks that one can remember ...

NAGPUR: Those in their 40s have indelible childhood memories of the 'Vicco turmeric ayurvedic cream' jingle telecast before the popular television series 'Yeh Jo Hai Zindagi' in 1985. For the older ...