CEO Rob Katz outlines Vail Resorts' strategy to attract Gen Z skiers with discounts and marketing as snowfall hits record lows.

In its latest quarterly earnings report, Vail Resorts said North America skier visits were down roughly 12% through the beginning of March compared to last year, and revenue fell about 5% for the ...

The ski-resort operator said it now expects net income of $144 million to $190 million for the current fiscal year, compared with its initial forecast of $201 million to $276 million.

CEO Rob Katz characterized the West’s warm winter and weak snowpack as an “aberration,” so he’s not expecting long-term impacts to pass sales. “People tend to look at this — in terms of how many times ...

Vail Resorts has reduced its 2026 earnings projections as this historically dry and warm winter has led to plummeting visits to the company’s ski areas.

Vail Resorts, the company that owns Park City Mountain Resort, is feeling the effects of what they say is the worst snow conditions across the west in 30 years.

JulPo. As one of the most challenging ski seasons in the company’s history, with snowfall across the Rockies at the lowest ...

The company's visitation and lift revenue have dropped this winter. Still, Vail Resorts' CEO optimistically said the decline in lift revenue is "modest." ...