User behavior analytics (UBA) is the tracking, collecting and assessing of user data and activities using monitoring systems. UBA is commonly referred to as user and entity behavior analytics (UEBA) ...

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

Proper analysis of a UX ensures customers interact smoothly with the application. UX has long been a part of application design and deployment, but UX analysis has become even more important as more ...

People use software. It’s probably why they get called users. But whichever apps and functions and services we might have engaged with or been exposed to inside any given day, we rarely sit back and ...

Software users are four times more likely to switch to other applications after a poor experience with the software, such as persistent issues, frequent crashes or errors, or an unintuitive user ...

Data is in many ways the lifeblood of business, yet there are many different ways to present and use the results of analysis. Business intelligence specialist Birst is launching its Birst 5X Adaptive ...

Google Analytics added new user conversion rate metrics. Metrics show the percentage of users/sessions with key events. Helps optimize marketing channels and user experiences. Google Analytics helps ...

Google Analytics’ new User Groups Admin API lets organizations automate user access, group management and permissions at scale.

Opinions expressed by Digital Journal contributors are their own. Data analytics has been transformative for effective business operations, especially since generative AI went mainstream in late 2022.

Businesses today are relying on analytics powered by artificial intelligence (AI) as a “must have” when it comes to digital transformation. Any data-driven company that needs to manage its operations ...