Uniquely, different English and Spanish versions of the ad were created. The Spanish version features Mauricio Pedroza and SportsCenter anchor Jorge Eduardo Sanchez instead of Briscoe. The concept is ...

Ilia Topuria’s status as one of the biggest stars in the UFC has been further solidified with his recent appearance in an NFL commercial. A perfect 16-0 in his professional MMA career, Topuria closed ...

UFC star Dustin Poirier got to flex his acting chops in a new Bud Light that just aired less than two weeks out from his fight with Islam Makhachev at UFC 302. One of the most popular fighters on the ...

Dana White may have made a grave miscalculation by getting involved with Zuffa Boxing. Why? Because from this point forward, everything the UFC does will inevitably be measured against Zuffa’s efforts ...

13 minutes into UFC Vegas 109, Nina Drama popped up in an advertisement, in all-denim clothing, to tell the fans ‘Dana White has great seats’ at the upcoming Canelo vs. Crawford fight on Sept. 13 at ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...

UFC’s first event on Paramount+ saw an average of nearly five million tune in throughout the main card. Those fans witnessed some action-packed fights, including the main event between Paddy Pimblett ...