Jiri Lehecka, previously with Le Coq Sportif, and Karen Khachanov, who had been with Nike since 2019, have both expanded existing racquet deals into full 360 partnerships. Anastasia Potapova, another ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." For an NCAA champion-approved option, go for Veronica Beard’s Deuce Pleated Tennis Skort, made in ...

Gauff's partnership with New Balance began in 2018.

Tennis culture has gone mainstream once again. With that growing popularity translating to increased participation and media mentions, an influx of activewear brands have stepped in to offer an ...

It’s all over the Miami Open. Josh O’Connor (as Patrick): “Tashi Duncan. She is going to turn her whole family into millionaires. She’ll have a fashion line, a foundation.” Zendaya’s serving the style ...

Arriving to her first match at the Australian Open, Naomi Osaka wore couture designs with athletic wear. Was it a sign of ...

The popularity of racquet sports, both as activities and as fashion, is having a positive impact on apparel, footwear and equipment sales. In the U.S., sales revenue for tennis apparel jumped by 15 ...

Regardless of your feelings about tennis as a sport, it’s kind of impossible to deny how adorable tennis skirts are. The best tennis skirts to capture this new trend are versatile for physical ...

You don’t have to be a Wimbledon junkie or a Royals gawker to appreciate the Princess of Wales’s latest fashion-meets-fitness move — i.e., donning perfectly pristine whites to train with Roger Federer ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. While tennis fans savor the last matches of ...

Q uestion | I’m headed to the Australian Open for the first time and I’m unsure of the dress code. I don’t want to look like ...