Arriving to her first match at the Australian Open, Naomi Osaka wore couture designs with athletic wear. Was it a sign of ...

Jiri Lehecka, previously with Le Coq Sportif, and Karen Khachanov, who had been with Nike since 2019, have both expanded existing racquet deals into full 360 partnerships. Anastasia Potapova, another ...

The popularity of racquet sports, both as activities and as fashion, is having a positive impact on apparel, footwear and equipment sales. In the U.S., sales revenue for tennis apparel jumped by 15 ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. The On foray into tennis keeps growing. Already with The Roger ...

Tennis culture has gone mainstream once again. With that growing popularity translating to increased participation and media mentions, an influx of activewear brands have stepped in to offer an ...

NEW YORK (AP) — Tennis apparel sponsorship is a big business. It is also one that, among the top players, is dominated by a small group of industry titans. Brands like Nike, Adidas and Asics provide ...

Gauff's partnership with New Balance began in 2018.

This weekend-ready combo, courtesy of Coterie member Coco Bassey, is a great casual look that isn’t too sporty or too juvenile. And you don’t need to wear a T-shirt or sneakers that match the color of ...

With celebrities making undeniably chic appearances at Grand Slam events like Wimbledon and the US Open, activewear brands collaborating with designers to give star players headline-making ’fits, and ...

At this year’s Credit One Charleston Open, there was a head-turning display — a 1978 Volvo station wagon parked outside the stadium brimming with thousands of tennis balls. Onlookers were invited to ...

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