Social media has turned traditional Japanese matcha into a commercial trend, though its roots lie in Zen Buddhism. A scholar ...

A surge in inbound tourists seeking matcha products has driven up tencha transaction costs sharply. Read more at straitstimes ...

UJI, Japan (Reuters) -Matcha lovers, brace your wallets! Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid ...

Rich fatty tuna melting in the mouth, paired with large salmon roe bursting with umami flavor that fills the palate.At ...

For lovers of tea, there’s no place like Japan—from its artful matcha ceremonies to the rolling hills of its tea farms to the spaces in which to drink it, marked by thoughtful, minimalist design. Tea ...

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers and ...