After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

Jenny Boyter’s stash is dwindling. The Atlanta resident has just one 12-pack left of Tab – a diet soda that Coca-Cola canceled five years ago. Even so, during a November interview at her home, Boyter ...

You just need to know where to look. 'Tis the season of Coca-Cola Santa, those adorable animated polar bears, and limited-time holiday flavors, like the new Holiday Creamy Vanilla or Sprite's ...

Cans of Tab Cola on display at a supermarket. - Ramin Talaie/Getty Images Tab cola was Coca-Cola's first diet soda to make a splash. It was the top diet beverage in the U.S. until Diet Coke entered ...

When Coca-Cola makes a decision to cut a flavor, the company knows it will face backlash. Back in 2020, when the company made the decision to kill its original diet soda, TaB, Coca-Cola likely ...

Jenny Boyter’s stash is dwindling. The Atlanta resident has just one 12-pack left of Tab — a diet soda that Coca-Cola canceled five years ago. Even so, during a November interview at her home, Boyter ...