Sweetie, a 105-year-old Oakland resident, is one of the Golden State Warriors’ biggest fans. She watches all the team’s games from her home, and thinks Golden State will win the NBA title for the ...

Mark Woerde of Lemz reveals how the agency created a call-to-action campaign featuring Sweetie, a 3-D character who caught predators in the act. As the Cannes Lions get underway, we talk with ...

The dust-up over Barack Obama’s calling a reporter “sweetie” seems to have died down. So it’s a good moment to discuss what it means when diminutive forms of address are used in business and ...