Supré stores were once a ubiquitous presence in suburban Australian shopping centres. If you were looking for a cute dress to wear to Mufti Day or wanted to piss off your mum with an age inappropriate ...

Last November we first heard about the radical Supre Drive mountain bike drivetrain, invented by Canadian mechanical engineer Cedric Eveleigh. Now, just eight months later, it's found its way onto ...

The rear derailleur is one of the most fragile components on a mountain bike, subject to getting bent or jammed up with trail debris. That's where the Supre Drive drivetrain comes in, as it moves the ...

Enjoy 20% OFF sitewide on Supre’s denim collection. Whether you love straight-leg jeans, cropped jackets, or classic skirts, ...

It seems like bicycle drivetrains have gone unchanged since, well, forever. One engineer seems to have taken it upon him to solve some of, if not all, issues associated with bicycle drivetrains. Folks ...

Last year, a Canadian engineer launched the Supre Drive, a mountain bike drivetrain that he invented and boasts of including the world’s toughest, most unbreakable derailleur. Now, for the first time, ...

To bring you the latest Supré discount codes and deals, the ELLE team stays across all of Supré’s platforms so you don’t have to. We look at their social media, newsletter, and website on a regular ...

The Lal Bikes Supre Drive is a new mountain bike drivetrain that separates the two functions of a rear derailleur – shifting and tensioning the chain – to improve reliability and efficiency while ...

The recent Sunny Dé x Supré event, which celebrated a new collaboration between 14-year-old Australian influencer Deja Clark and teen fast fashion brand Supré, has reignited a conversation about ...

The company, one of Australia's largest fashion retailers, first started an online store about a decade ago. In 2009, it identified the need for a new website to complement the brand, improve customer ...

The saying goes that you should never do business with family; something that Supre's international brand manager Catherine Taouk is now realising as she struggles to explain the gravity of the ...

Teen clothing brand Supre is facing criticism for using “sexualized images” in its latest advertisement. The campaign that appears in print shows topless girls wearing skin-tight jeans or “jeggings” ...