JAPAN (WLS) -- Most of us know watermelons as round shaped. But now farmers in Japan are changing it up. They are growing the fruit to be square shaped. The watermelons are created by placing them in ...

TOKYO: Japanese consumers are used to paying through the nose for fruit, and now that summer's here there's another way for them to empty their wallets: cube and heart-shaped watermelons. But this ...

Iowa is known for creating different variations of food, but Japan has taken it an extra step.Square watermelons are becoming an increasingly popular buy, with the fruit selling for around $100 in ...

If bread that looks like, uh, bread isn’t enough for you, how about bread that looks like watermelon? Throughout Asia, melons are very much a summer food. And in Taiwan, you can eat “Watermelon Toast.

ZENTSUJI, Japan (CNN) -- Japan appears to have cornered the market on square-shaped fruit. Farmers in the southern Japanese town of Zentsuji have figured out how to grow their watermelons so they turn ...

In Japan, the sight of a square watermelon doesn’t stop shoppers in their tracks. They first appeared in 2001, the brainchild of a farmer who’d just had it with their rolling around in the fridge and ...

We may earn a commission from links on this page. A few years back, there was a report that wealthy people in Russia were paying over $800 for Japanese square watermelons. In Russia, that’s supposedly ...

This article was taken from the May 2015 issue of WIRED magazine. Be the first to read WIRED's articles in print before they're posted online, and get your hands on loads of additional content by ...

Festival goers went gaga for the square watermelons of agricultural firm Seedcompany during the agri-trade fair of the Pakwan Festival, an ongoing event in Bani town in Pangasinan that started on ...