NEW YORK Special K was once just a line of cereals. Today, it's a diet food empire. The brand first hit shelves in 1955 as a no-frills breakfast alternative but now caters to dieters who see its airy ...

When you need to grab a quick breakfast, cereal is one of your best options. It requires no cooking, and it can be enjoyed with various toppings, including fruit, honey, nuts, yogurt, and more. Some ...

Lucky Charms, Fruity Pebbles, and Cap'n Crunch might be the cereals of our childhood, but Special K is a certain kind of retro cereal. It rose to popularity when cereal was trending with adults, ...

Kellogg has brought to America a campaign that first launched in Canada and then Australia. The campaign for Special K cereal, “Own It,” calls for women to ditch self-doubt around body image and own ...

BATTLE CREEK, MICH. — WK Kellogg Co expects improvement next year from its underperforming Special K ready-to-eat cereal brand, aided by a new marketing campaign. Five of WK Kellogg’s six largest ...