Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...
South Korea’s cultural capital is at an all-time high, with properties like “K-pop Demon Hunters” dominating streaming charts for movie and music categories alike. This trend is evident to pop culture ...
South Korean beauty innovator One By Zero introduces aruen’s Tofu Milk Cream 80, a 2024 Minister’s Award winner featuring unique slime-like elasticity. Our mission is to modernize the traditional ...
We've got all the details on these clever, skin-improving pads ...
Last year, South Korean small and medium-sized enterprises (SMEs) achieved a record-high export performance, driven by strong ...
Once the top export market for South Korean cosmetics, Chinese firms lead at home and have made headway overseas – but gaps ...
Waiting for your next South Korea trip to stock up on all your K-beauty favourites? Soon, you won't have to do so as beauty ...
Ever wondered which country mastered the art of the 'Glass Skin' glow? Discover the cultural philosophy, secret ingredients, ...