In a society where appearance reigns supreme, the narrative of True Beauty encapsulates the struggles faced by individuals who grapple with rigid beauty standards. Based on the popular South Korean ...
South Korean beauty innovator One By Zero introduces aruen’s Tofu Milk Cream 80, a 2024 Minister’s Award winner featuring unique slime-like elasticity. Our mission is to modernize the traditional ...
Founded in 2000 in South Korea by Able C&C, Missha entered the US around 2017, riding the wave of interest in K-pop, K-dramas, and South Korean culture.
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