It's probably a little too early for the casual college basketball fan to start thinking about the high school recruiting class of 2018 (that'd be players who are currently sophomores, going into ...

The Shaq Brand is entering a new phase — and this time, it’s being shaped by a new generation. On a recent episode of The Big Podcast with Shaq, Shaquille O’Neal revealed that his son, Shareef O’Neal, ...

*Shaquille O’Neal says the next chapter of his footwear empire now belongs to his son, Shareef, who has stepped into a central creative role at the Shaq Brand. The NBA legend detailed the transition ...

The Shaq Brand is looking more like The Shareef Brand these days. On the latest episode of his show “The Big Podcast with Shaq,” retired NBA icon Shaquille O’Neal announced some news about his son ...

Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. It could've been a skit. Maybe a dealership promo. Or maybe Shaqir O'Neal called up Effortless ...

In the latest episode of The Newprint, Shareef O’Neal sits down for a raw and deeply personal conversation about growing up as Shaq’s son and building a career on his own terms. He opens up about ...

Shaquille O'Neal's business portfolio is almost as wide as the 7'1" frame he used to dominate defenders on the low block in the '90s and '00s; and now his son is reportedly playing a role in that as ...

If it's up to Shaquille O'Neal, his son will play college basketball for LSU's Johnny Jones, Michigan State's Tom Izzo or Kentucky's John Calipari. During his weekly podcast, O'Neal said he wants ...

Shaquille O’Neal surprises youth champions with sneakers and cash.

Inside the NBA crew celebrated yet another Christmas together. As usual, Shaquille O’Neal continued the tradition of pranks and dismantling things around. Instead of a Christmas tree, this time, Shaq ...

The recruitment of the most high-profile player in the class of 2018 has come to an end. Early on Wednesday, Shareef O'Neal -- son of Basketball Hall of Famer Shaquille O'Neal -- announced that he ...