Salesforce and MrBeast's Super Bowl ad heralds the future of B2B marketing. Here are three marketing lessons B2B business owners and leaders can learn.

Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud? On Wednesday, Salesforce announced a series of new features for its ...

AMD (AMD) has hired Ariel Kelman as its new senior vice president and chief marketing officer, a position he most recently ...

Salesforce continues to set great store by generative AI. On Sunday, at the National Retail Federation conference in New York City, Salesforce teased new retail-focused tools that run on its Einstein ...

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence ...

Salesforce (NYSE:CRM) has reportedly cut part of its workforce and reshuffled its executive leadership in recent weeks, ...

Salesforce, the American cloud software giant, has announced job cuts that involved fewer than 1,000 roles. Various ...