We might be seeing more watches in Rolex boutiques by 2030. Swissinfo.ch reported on Wednesday that Rolex plans to build a new production site in Switzerland at a cost of about $1 billion (CHF 1 ...

Rolex spent years watching speculators turn its steel sports models into lottery tickets, but the balance of power is shifting. The brand is now using data, pricing and distribution levers that look a ...

The building is expected to be completed in 2029 Approval for the site is still ongoing in Bulle, Fribourg's parliament Rolex currently operates four facilities in Switzerland Rolex is set to build a ...

Rolex is a notoriously secretive company. In defense of its trade secrets, how dominant it is in the luxury watch field, and how much it has to lose, it doesn't offer factory tours, and its workshops ...

Read more: What lies ahead for Switzerland: the major political issues of 2026 What lies ahead for International Geneva in 2026 Read more: What lies ahead for International Geneva in 2026 War in ...

Rolex Daytona enthusiasts, revealing some of the rarest configurations that collectors rarely encounter together. Each watch ...

Getting put on a waitlist for who knows how long and shelling out a five-figure retail price for a brand new Rolex isn’t in the cards for everyone. But fear not. That isn’t the only way you can ...