The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

Gamefam, one of the major developers of UGC games and brand integrations on Roblox and Fortnite, releases a new report on metaverse gaming.

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and ...

Roblox isn't the only video game firm to implement such a model, though. Fortnite is an incredibly popular Battle Royale game that's become quite Roblox-like with recent updates.

For Investors Betting on the Metaverse, Roblox Is the Only Game In Town For big believers in the metaverse, the Roblox stock is the best way to invest in it.

Walmart Is Joining The Metaverse, Targets ‘Younger Audiences’ The anti-union retail giant is opening up experiences in Roblox as it takes its first steps toward Hell aka the metaverse ...

A particular differentiator and a trend that is more "metaverse", is the running of virtual events. For example, in 2020 popular rapper "Lil Nas" performed a concert inside the Roblox game.

Dave & Buster's is launching a branded world filled with updated classic multi-player arcade games in the Roblox platform. The company says it has "reinvented" classic arcade football games like ...

Cirque du Soleil's new Roblox game is part of the live entertainment company's recent push to reach new audiences through digital channels—even the metaverse.

(CNN) — Roblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for growth and first-quarter earnings showed player spending is slowing. Average daily ...

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

At least 10 lawsuits concerning exploited children have been filed against Roblox in less than two months, some of which ...