Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million ...

The Roblox toys recreate some of the most popular games, characters, and developers in physical form. It's Roblox first foray into merchandising and a major entrance into retail as the company ...

At the annual Roblox Innovation Awards this month, the game took home three honors: Best New Experience, Best Creative Direction, and Builderman Choice of Excellence.